Product Spotlight: Flooret
Flooret was conceived as an alternative way to manufacture, source, and purchase flooring. Many feel the monopolization of distributors in the flooring industry has led to limited options and over-priced floors. Enter Flooret.
Flooret operates on a direct to consumer model. Everything channels directly through their web presence. Normal channels of distribution can mean consumers pay a mark-up of 300-600% from the factory cost. This is purely a result of the function of distribution cost. A multitude of brokers, sales reps, and other middlemen taking high margins directly impacts the price the end consumer has to absorb.
Flooret’s main claim to fame is their Modin line of rigid vinyl plank flooring. Flooret has raised the bar with this 9″ wide, 72″ long, 40 mil wear surface vinyl plank. The result is a new standard in resilient flooring. Modin offers true embossed in register texture, creating a surface that is convincing to the eye and to the touch; a low sheen level to ensure a natural look that wears well over time; four-sided enhanced bevels to more accurately emulate the look of real wood floors; wider and longer waterproof planks; an industry-leading wear layer; and a pre-attached underlayment. All together, these features create the unique look that is Modin Vinyl Plank.
Modin offers true embossed in register texture, creating a surface that is convincing to the eye and to the touch; a low sheen level to ensure a natural look that wears well over time; four-sided enhanced bevels to more accurately emulate the look of real wood floors; wider and longer waterproof planks; an industry-leading wear layer; and a pre-attached underlayment. All together, these features create the unique look that is Modin Vinyl Plank.
Flooret are members of the green building movement. All of their products qualify for various LEED credits as part of the USGBC program. Their aim is to provide the highest percentage of recycled and recyclable synthetic products, and FSC 100% Certified wood products. All of their products claim to have zero or negligible formaldehyde and VOC emissions, and are audited by reputable third-parties.
Being environmentally responsible adds to the value this product line offers when it comes to our loved ones. Two footed or furry.
The luxury vinyl plank market is growing fast. Its wide range of colors and textures mean there are almost no limits as to where it can used. Modern city lofts, urban bachelor pads, traditional neighborhood style homes, cheerful home office spaces, commercial up-fits, any place really. Yes, even bathrooms. How cool is that?
